Wednesday, March 15, 2006

New Ad Campaign on Social Value of College

Terry W. Hartle, senior vice president for government and public affairs at the American Council on Education ... said that colleges have done a poor job in educating the public about the critical role colleges have played in enhancing "America's economic competitiveness and social well-being."

That failure has been costly, he said. Over the last two decades, state spending on higher education on a per-student basis has dropped significantly. Meanwhile, federal support for student aid is flagging, and policy makers are increasingly questioning the quality of education that colleges are providing.

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