So a couple of years ago, NY Att'y General Andrew Cuomo pursued this huge crackdown on student lenders and college financial aid officers for improper business relationships and high-pressure marketing tactics. Total settlement payments collected: $13 million.
New York State is finally announcing what he's going to do with the cash: (1) create a "Web-based, live-operator staffed student loan center" to help students and parents choose the best loan options and minimize loan debt, and (2) produce a campaign of public service announcements about financing a college education, with an emphasis on avoiding loan debt.
Ok, another source of independent, easily accessible information for navigating the byzantine financial aid system is not a bad idea. Perhaps the Project on Student Debt could expand its excellent efforts along these lines into call-center model.
But PSAs? Really? Do students or families need to see TV commercials about the evils of loans?