Thursday, January 21, 2010
That's Why I Chose Yale/That's Why I Chose Kaplan
While it's been maligned as "best Harvard prank ever," this campy all-singing, all-dancing recruiter spot actually shows a lot of the best my alma mater has to offer--yes, the camera lingers on the green lawns and baronial splendor, but the video spends the longest time talking about the sense of community found in smaller residential colleges, and the vibrant cultural life of the community, with dozens of chances to perform, play sports or debate.
This Kaplan commercial from last year shows the opposite picture: an intellectual community united, and freed, by technology.
The first ad is for a $140,000 product that is available to only a few thousand students at a time. The second ad is for a product that costs 40% of that ($353 per "quarter credit hour") and is available to tens of thousands, while most importantly, not requiring a full time commitment.
Both versions, I think, have their appeal, depending on your individual interests and needs.