Cooper Union college is going to become far more selective than Harvard next year--applications have surged 70 percent.
Not only do they offer a downtown Manhattan location and excellent courses of study (many of which connect to good jobs in creative fields like engineering, architecture, and design), they are committed to full scholarships for every student.
Interestingly, Cooper Union's not any richer than, say, Amherst. They ran huge deficits just a few years ago and now stand at $608 million. There are dozens of colleges with bigger endowments. Free tuition is just a tradition at Cooper Union.
Colleges that want the best students might consider how they might rearrange their resources to drastically cut or even eliminate tuition.