They are using text msg spam to reach Millennials. And cheesy customized web pages--red for chicks, navy for guys.
"With a personalized Web page, we're giving this generation a couple of things they've grown used to - quick access to information and the feeling that they're very important to us," says Consolidated Graphics' national recruiting manager, Rachel Seff Koenig, who recently gave a seminar to human-resource managers called "Capturing College Talent: Creative Strategies for a Competitive Market."
"You've got to remember," she says, "this generation is kind of pampered. They're a little bit wussy. These are the children of Soccer Mom Nation, and they're used to having every aspect of their life arranged for them."