MyRichUncle and Lender Kickbacks

The New York Times article Luke just blogged about is open in crediting the role of MyRichUncle's recent marketing campaign in bringing other lenders' practices to scrutiny. I've blogged and written about the student lender before; it's encouraging to me to see a company finding a competitive advantage in offering discounts to students while also exposing corruption in the industry. I think it's no coincidence that they're also founded by 20somethings.